Instacart launched their self-service advertising platform in Q3 of 2020 to select brands. The launch was expedited due to COVID-19 and the large increase in online delivery demand.
Instacart’s growth since launch (Q3 of 2020) to today has been rapid and challenging for advertisers. More specifically facing spikes in demands with lockdowns, re-openings & variants plus the increasing competition from a larger volume of brands bidding on keywords.
By Q4 we had this healthy prepared meal (non-frozen) brand up and running with PPC ads and a sound strategy to conquest new and untapped users who fit our consumer profile.
Performance points (preview)
Within 3 months of managing this brands paid advertising campaigns, overall Instacart sales increased by %
Within the first 6 months of advertising, we were generating around a x ROAS
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