An authentic apparel brand, started by a true Coloradoan. For years, festivals, events and word of mouth had generated this brand steady sales, but they needed a stronger digital presence in order to appropriately scale.
In late Fall of 2019, we simply started with Black Friday discounts via paid social ads. All within an $1000 adspend budget.
2 Year, and over $70,000 a month in sales later, we’ve created a loyal fanbase, repeat consumers, and convert new prospective users daily.
After proving Paid Social a more than profitable platform (3x ROAS monthly) we decided to test out Amazon.
Amazon exceeded expectations w/ multiple SKU’s (4x ROAS monthly),broadening the brands availability and total sales.
Our next step with this brand is opening up Wholesale B2B
A cold brew coffee brand founded by award winning baristas. This brand had a presence in retail (Whole Foods, Wegmans, Publix), but hadn’t yet tapped into their Ecommerce Potential.
In late spring of 2020, Direct to Consumer sales began to skyrocket once supply chains had the chance to catch up with the surge in online ordering. With the increase in consumer behavior, and seasonality of summer for cold brew brands, we felt the timing was perfecting for launching their first true Paid Social acquisition campaign.
Our strategy started 70/20 retargeting vs. prospecting, first reengaging & reminding previous consumers they haven’t ordered in a while.
As the summer progressed, 60% of sales came from first impression purchases from untapped users. Campaign ROAS hovered around 3x until the summer began to wind down.
This set the foundation for a digital strategy heading into the “off-season”, reinforcing the need for stronger email marketing, organic presence, influencers, and more.