Paid Social, Google & Pinterest - Healthy Snacks

  • This healthy snack brand (awarded by Nosh as “Brand of the Year 2020”), started in the mid 2000’s, and has a strong retail presence including Whole Foods.
  • In March of 2020, similar to all brands we had to make a quick and sudden pivot away from our original messaging.
  • The issue, in which we eventually found out would still continue today was predicting supply chain issues, in-store grocery habits, and more.
  • While the country was in lockdown, nervous, and unpredictable. This brand developed a positive messaging & creative campaign that we pushed out in mass levels of awareness
  • This lead to an overall uptick in sales on the Direct To Consumer Sales, as well as significantly increased engagement via our paid social awareness campaigns.

Amazon - Chili Crisp Brand

  • This Chili Crisp brand launched onto Amazon in early 2021.
  • The brand was experiencing momentum and sales volume on Amazon, but needed someone to take them to the next level to better scale.
  • Performance Points:
    •  In 6 months we increased the brands MoM sales by x %
    • While maintaining a steady advertising return well above a 2x, and converting high lifetime value costumers, purchasing the product repeatedly.
  • This includes holding the #1 best seller in our category several times before having out of stock issues.
  • To learn the full details regarding amazon case study, please click the button below.
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Lead Generation & Online Ordering - Quick Service Restaurant

  • This Chicagoland-Area quick service restaurant was experiencing several challenges:
    • 1st: Informing current customers during COVID-19 their food was now available via their new online website synced with Doordash
    • 2nd: Driving brand awareness to the younger demographic who had not yet dined in or with the QSR.
    • Our goal, was to leverage paid social to first re-engage the older demographic (via Facebook) and educate that group regarding the new ordering capabilities.
    • Then introduce and engage the younger demographic (via Instagram).
    • The solution involved re-leveraging a nostalgic advertisement from the 90’s, getting consumers into the funnel, then retargeting engagers with offers and coupons.
  • Performance points
    • Within the 1st quarter of launching our campaigns the online delivery website increased traffic by x%
    • To-date we have driven x amount of unique users to the site
    • To learn further details regarding our paid campaigns with this QSR please click the button below
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Instacart - Prepared Meals

  • Instacart launched their self-service advertising platform in Q3 of 2020 to select brands. The launch was expedited due to COVID-19 and the large increase in online delivery demand.
  • Instacart’s growth since launch (Q3 of 2020) to today has been rapid and challenging for advertisers. More specifically facing spikes in demands with lockdowns, re-openings & variants plus the increasing competition from a larger volume of brands bidding on keywords.
  • By Q4 we had this healthy prepared meal (non-frozen) brand up and running with PPC ads and a sound strategy to conquest new and untapped users who fit our consumer profile.
  • Performance points (preview)
    • Within 3 months of managing this brands paid advertising campaigns, overall Instacart sales increased by %
    • Within the first 6 months of advertising, we were generating around a x ROAS
    • To learn further details regarding this Instacart Case Study, please click the button below.
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