This healthy snack brand (awarded by Nosh as “Brand of the Year 2020”), started in the mid 2000’s, and has a strong retail presence including Whole Foods.
In March of 2020, similar to all brands we had to make a quick and sudden pivot away from our original messaging.
The issue, in which we eventually found out would still continue today was predicting supply chain issues, in-store grocery habits, and more.
While the country was in lockdown, nervous, and unpredictable. This brand developed a positive messaging & creative campaign that we pushed out in mass levels of awareness
This lead to an overall uptick in sales on the Direct To Consumer Sales, as well as significantly increased engagement via our paid social awareness campaigns.
Lead Generation & Online Ordering - Quick Service Restaurant
Paid Social
Lead Generation
This Chicagoland-Area quick service restaurant was experiencing several challenges:
1st: Informing current customers during COVID-19 their food was now available via their new online website synced with Doordash
2nd: Driving brand awareness to the younger demographic who had not yet dined in or with the QSR.
Our goal, was to leverage paid social to first re-engage the older demographic (via Facebook) and educate that group regarding the new ordering capabilities.
Then introduce and engage the younger demographic (via Instagram).
The solution involved re-leveraging a nostalgic advertisement from the 90’s, getting consumers into the funnel, then retargeting engagers with offers and coupons.
Performance points
Within the 1st quarter of launching our campaigns the online delivery website increased traffic by x%
To-date we have driven x amount of unique users to the site
To learn further details regarding our paid campaigns with this QSR please click the button below
Instacart launched their self-service advertising platform in Q3 of 2020 to select brands. The launch was expedited due to COVID-19 and the large increase in online delivery demand.
Instacart’s growth since launch (Q3 of 2020) to today has been rapid and challenging for advertisers. More specifically facing spikes in demands with lockdowns, re-openings & variants plus the increasing competition from a larger volume of brands bidding on keywords.
By Q4 we had this healthy prepared meal (non-frozen) brand up and running with PPC ads and a sound strategy to conquest new and untapped users who fit our consumer profile.
Performance points (preview)
Within 3 months of managing this brands paid advertising campaigns, overall Instacart sales increased by %
Within the first 6 months of advertising, we were generating around a x ROAS
To learn further details regarding this Instacart Case Study, please click the button below.
