Grow Your Product’s Sales and Visibility with Grocery Consumers with Instacart Advertising Campaigns
- Make sure you are there when consumers search for you
- Protect Your Brand Terms
- Capture your competitors' sales
- Own your category
Our Process
Campaign Structure
Our team will develop relevant keywords to target IE, branded, ingredients, competitors etc.
Launch
Launch campaigns with the objective of sales
Optimization/Reporting
Allocate budget to top performing SKU’s & keywords categories and Report weekly on our results
Instacart rolled out their self serve advertising capabilities back in May of 2020. Most likely they rushed it to meet the expectations of brands wanting to assure they could show up first in their feed, when the spike of new consumers trying grocery apps happened the first few months of COVID.
It is crucial brands invest in owning their position on Instacart, start with branded keywords (such as your name and products name), then your category of product then venture out to capture sales from competitors or similar categories.
Once you are in a consumers basket, and they order, they are very likely to re-order that same lineup, meaning the lifetime value of first-time purchasers is high.
Integrate your Instacart campaigns with other platforms:
Contact us now for a consultation
