Grow Your Product’s Sales and Visibility with Grocery Consumers with Instacart Advertising Campaigns
Instacart rolled out their self serve advertising capabilities back in May of 2020. Most likely they rushed it to meet the expectations of brands wanting to assure they could show up first in their feed, when the spike of new consumers trying grocery apps happened the first few months of COVID.
It is crucial brands invest in owning their position on Instacart, start with branded keywords (such as your name and products name), then your category of product then venture out to capture sales from competitors or similar categories.
Once you are in a consumers basket, and they order, they are very likely to re-order that same lineup, meaning the lifetime value of first-time purchasers is high.